Welcome everybody!!
Hello everybody. If you are visiting this blog, you may already know me. My name is Teerawat Issariyakul. I am Thai graduated from Canada and now living in Thailand. Starting this year (2010), I decided to blog regularly. You can expect my blog post on Sunday night or Monday morning, every week on the following topics that I am interested in:
- Audiobook review or summary
- Network simulation tool, NS2
- Interesting technology
- Howto for Computer and Programming
- Management and Economics
Thank you for visiting and I hope those of you who are interested in what I am interested in will enjoy my blog.
Monday, February 15, 2010
Sunday, February 14, 2010
Entrepreneurial Principles: Why not start 5 simultaneously
The Ease of Launching Community website
An online community website has extremely low cost to launch. One requires only to identify an area where people suffer who are willing to collaborate and pay small amount of money to get information. You may lunch one by yourself, and launch another by acquiring the existing another website.
Acquiring Strategies
There are a lot of mediocre community website on the Internet. Some of these are funded by venture capital who granted the money for the startup. The venture capital does not want to sale the average website for lower price. If you own a great community website, you might offer a stock trade. Give them a small portion of stock, and ask for a large share on their website. They will be delighted to do so, as they can get rid of the poor website, even if gaining only a little bit of your website. Then, you can restructure and transform the poor website into a great one.
Source: Social Network Business Model by David Silver, Chapter 4.
For more details, get this book online @ books.google.com [Link]
An online community website has extremely low cost to launch. One requires only to identify an area where people suffer who are willing to collaborate and pay small amount of money to get information. You may lunch one by yourself, and launch another by acquiring the existing another website.
Acquiring Strategies
There are a lot of mediocre community website on the Internet. Some of these are funded by venture capital who granted the money for the startup. The venture capital does not want to sale the average website for lower price. If you own a great community website, you might offer a stock trade. Give them a small portion of stock, and ask for a large share on their website. They will be delighted to do so, as they can get rid of the poor website, even if gaining only a little bit of your website. Then, you can restructure and transform the poor website into a great one.
Source: Social Network Business Model by David Silver, Chapter 4.
For more details, get this book online @ books.google.com [Link]
Thursday, February 11, 2010
Entrepreneurial Principles: Mimic the baker and copy Starbuck
Scarce v.s. Non-Scarce Resource
Doing business on non-scarce resource is hard, because consumers holds the power. So, how should one proceed? Keep cutting the margin against competitors? Does it sound like all entrepreneurs will spiral down to the extinction.
The Bakers
Bread is ubiquitous. If bread is the only thing sold in a bakery, all bakeries would keep lowing the price to attract more customers. But the bakers can make a non-scarce resource scarce by turning bread into pastry and cake. Think about how the wedding cake become the center of the wedding ceremony. If the Internet is bread, we, the bakers, are the entrepreneurs. And, our product such as community websites are pastry and cake.
Personality
Personality differentiates one person from another. It can be look, sound, smell, or tastes. The personality for a pastry would be its look, smell, and taste. It differentiates one pastry from another. Equip your community website with a warm and welcoming personality to attract more members.
Starbuck Business Model
Coffee is ubiquitous. But why Starbuck thrives so successfully. Get into Starbuck and look into its menu. You will see that most of the drink cost Starbuck about the same to make. But Starbuck charged them so differently. The price is not based on cost, but on the willingness to pay. The price tells how special the buyer is.
So if you are launching a community website, and you are providing a tip jar, here is the guideline you might want to adopt. Some people may not know how much they should tips the others. Why don't you put a tipping guideline. Follow Starbuck! Then, the tips should be based on how serious the problem is. For example, running nose $5, headache and congestion vanish $10.
Source: Social Network Business Model by David Silver, Chapter 3
Find the book online @ books.google.com [Link]
Doing business on non-scarce resource is hard, because consumers holds the power. So, how should one proceed? Keep cutting the margin against competitors? Does it sound like all entrepreneurs will spiral down to the extinction.
The Bakers
Bread is ubiquitous. If bread is the only thing sold in a bakery, all bakeries would keep lowing the price to attract more customers. But the bakers can make a non-scarce resource scarce by turning bread into pastry and cake. Think about how the wedding cake become the center of the wedding ceremony. If the Internet is bread, we, the bakers, are the entrepreneurs. And, our product such as community websites are pastry and cake.
Personality
Personality differentiates one person from another. It can be look, sound, smell, or tastes. The personality for a pastry would be its look, smell, and taste. It differentiates one pastry from another. Equip your community website with a warm and welcoming personality to attract more members.
Starbuck Business Model
Coffee is ubiquitous. But why Starbuck thrives so successfully. Get into Starbuck and look into its menu. You will see that most of the drink cost Starbuck about the same to make. But Starbuck charged them so differently. The price is not based on cost, but on the willingness to pay. The price tells how special the buyer is.
So if you are launching a community website, and you are providing a tip jar, here is the guideline you might want to adopt. Some people may not know how much they should tips the others. Why don't you put a tipping guideline. Follow Starbuck! Then, the tips should be based on how serious the problem is. For example, running nose $5, headache and congestion vanish $10.
Source: Social Network Business Model by David Silver, Chapter 3
Find the book online @ books.google.com [Link]
Wednesday, February 10, 2010
Tuesday, February 9, 2010
[BookReview] Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
Rating: 5/5
This book talks about the importance of building a "personal brand", which becomes increasingly easier during this internet era. If you have decided to leave a mark in this world or if you want to be known in public, you might want to read this book. The author, Gary Vaynerchuk, is a successful business developer. He believes that effort will bring you success, even if you don't have a lot of money (like big companies have). This is inline with another book "Outlier by Malcolm Galdwell", where the author believes that a great one (e.g.,Bill Gates) practices what (s)he is good at for at least 10,000 hours (I will blog about it later). Vaynerchuk acknowledges that continuously investing effort in a certain thing is hard. But, if you passionate about it, you can push it through. If you love what you do, you will be happy when putting in effort.
This book talks about the importance of building a "personal brand", which becomes increasingly easier during this internet era. If you have decided to leave a mark in this world or if you want to be known in public, you might want to read this book. The author, Gary Vaynerchuk, is a successful business developer. He believes that effort will bring you success, even if you don't have a lot of money (like big companies have). This is inline with another book "Outlier by Malcolm Galdwell", where the author believes that a great one (e.g.,Bill Gates) practices what (s)he is good at for at least 10,000 hours (I will blog about it later). Vaynerchuk acknowledges that continuously investing effort in a certain thing is hard. But, if you passionate about it, you can push it through. If you love what you do, you will be happy when putting in effort.
Sunday, February 7, 2010
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