“We’re utility. We’re trying to increase the efficiency to which people can understand their world. We’re not trying to maximize the time spent on our site. We’re trying to help people have a good experience and get the maximum amount out of that time.”--Mark Zuckerberg
Facebook Key Differentiation Factor: Real Identity
What differentiate Facebook from other online social networking website is the true identity. That does not mean you have to use your real name. But you get little benefit from Facebook if you use a fake name.
Facebook mimics this property from the real society. You wouldn't be friends with those you don't know. You tend to make friends through your friends. In Facebook, you would friend people up if you know that person (or you know friends of that person) in the real world.
Personal Web Portal
A portal is a door. So a web portal is a door to the world wide web. A web portal is usually used by Internet Service Provider to display the information relevant to users' interest such as various service plan. Web portals are usually attacked as online marketing tools which present annoying advertisement contents to users.
A personal web portal is just a web portal customized to fit one's interest. When created by marketing agency, personal web portals can mean a target advertising curstomizing to fit users' interest. This is even more scary, because it means one way or another the marketer must be tracking us.
A personal web portal can be very nice if you created it by yourself. Think about it. Think about 100 most recent websites you visited. Are they all distinct? Most likely, the answer is "NO". You tends to visit some website more frequently than the others. For me, there are about 10 websites that I visit frequently. These 10 websites make up about 80% of the 100 websites I recently visited. The other 20% is random websites which I rarely visit.
It would be nice if there is a way to show me the updates on these 10 website I visit most frequently. What I can do is to bookmark these 10 website manually. But then it is quite clumsy. I have to go to each of these website one by one. And, I have to keep updating these websites as my interest changes.
This is where personal web portals come in. A personal web portal is the place which keep track and show you the update on where your most interest lies. When you connect to the internet, it shows you the list of your new mails, news update, stock price, weather forecast, and so on. This would be really nice. This is Facebook.
Social Web Portal
But Facebook takes a personal web portal a step further. Facebook views people as a social animal. Facebook thinks that we are interested in socializing rather than consuming web content. So it gives updates on people you most care about. Facebook is a personal social portal.
Source: The Facebook Effect by David Kirkpatrick, Prologue [Read the Book Review].
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Book or Audiobooks?
Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.
About the summary: It takes time to finish up a book. And, when you do, sometimes, you want to review what you learn from the book. If you do not make notes as you read, you might have to go through the book once again. This can be time-consuming when you are dealing with a book. But you can still flip through the book and locate what you are looking for
However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.
This book summary will help solve the pain of having to go through the book all over again.
I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.
However, when the material is an audiobook, it is extremely hard to locate a specific part of content. Most likely you will have to listen to the entire audiobook once again.
This book summary will help solve the pain of having to go through the book all over again.
I am leaving out the details of the books. Most books have interesting examples and case studies, not included here. Reading the original book would be much more entertaining and enlightening. If you like the summary, you may want to get the original from the source below.
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