[BookReview] Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

Rating: 5/5

This book talks about the importance of building a "personal brand", which becomes increasingly easier during this internet era. If you have decided to leave a mark in this world or if you want to be known in public, you might want to read this book. The author, Gary Vaynerchuk, is a successful business developer. He believes that effort will bring you success, even if you don't have a lot of money (like big companies have). This is inline with another book "Outlier by Malcolm Galdwell", where the author believes that a great one (e.g.,Bill Gates) practices what (s)he is good at for at least 10,000 hours (I will blog about it later). Vaynerchuk acknowledges that continuously investing effort in a certain thing is hard. But, if you passionate about it, you can push it through. If you love what you do, you will be happy when putting in effort.


Vaynerchuk also narrates this book on the audiobook version. I've been listening to a lot of audiobook. And, I think, so far, he is one of my favorite narrator. His narrating style is informal, and energetic . His insight is motivating. All this rivets my attention throughout the audiobook. If you want to know how good he is, go to his website at www.winelibrary.com or www.garyvaynerchuk.com. He video-blogs regularly about wine (you might already know him if you are a wine lover).

Vaynerchuk does go off the script quite a bit -- meaning he giving out content which is not in the book version. I think this is great. It's like I am getting extra stuff by listening to audiobook.

Altogether, I love this book. I will go through it one more time. If you are like me (e.g., you don't feel like having vacation, but you're not sure why), you might want to read this book.
 

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Table of Contents
Chapter 1: Passion Is Everything
Chapter 2: Success Is in Your DNA
Chapter 3: Build Your Personal Brand
Chapter 4: A Whole New World
Chapter 5: Create Great Content
Chapter 6: Choose Your Platform
Chapter 7: Keep It Real ... Very Real
Chapter 8: Create Community: Digging Your Internet Trench
Chapter 9: The Best Marketing Strategy Ever
Chapter 10: Make the World Listen
Chapter 11: Start Monetizing
Chapter 12: Roll with It
Chapter 13: Legacy Is Greater Than Currency
Conclusion: The Time Is Now, the Message Is Forever
Appendix A: Did You Forget Anything?
Appendix B: Five Business Ideas I Won't Get to -- They're Yours

Book or Audiobooks?

Personally, I prefer audiobooks. It's fun, and I can listen when I'm doing something else. It also makes other activities (e.g., jogging) a lot more fun. For more detail about audiobooks, please read [this post].

There is one more reason that may encourage you to go for the audiobook version. You can get it now for FREE. Audible offers you a free trial for 14 days. Even if you get the book and cancel the subscription right away (so that you don't have to pay), you can keep the book. And, don't worry if you lost the audiobook file. Just log into audible.com. You can keep downloading the over and over again.