Friday, June 6, 2008

Upcodes: Picture-Based Identifiers

UpCode is another picture-based identifier, which can be used for anything. It can be used for various purposes:
  • Advertisement in newspaper
  • Bus stop information
  • Bus tickets
  • Video clip identifier
  • Business cards


The neat things about upcodes is that you can read an upcode with your cellphone. Just take a picture of the upcode and send it over to the server, and you will get the info. about the upcode.

Cost? Well, it depends on the business model. In Helsinki, Finland, the transit let their customers use the upcodes for free!! Example use is to find out when the bus will arrive at a bus stop or to use an upcode as a bus ticket.

Wanna know more about upcodes, visit http://www.upc.fi/en/upcode/

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